Monologic Media vs. Dialogic Media

6 Apr

Technological convergence today affects the role of media users and also audiences. In the olden days, media are monologic. Monologic means that the speech is by one single person (TheFreeDictionary n.d.). A message delivered by a person usually has to go through several gatekeepers before it is being conveyed. For instance, a reporter who wants to publish his or her stories will have to go through several gatekeepers such as the editor, publisher, mainstream media and government censor. But the media today are mostly dialogic. This means that there are no or less gatekeepers here. A good example of dialogic media is the internet. Anyone is allowed to broadcast any type of message in the internet. The internet today has become a very powerful medium and also source of news around the world. Posting something on the internet is free therefore it is easier for everyone or even anyone to send a message out.

A very good example that be taken that internet is a dialogic media, is the recent occurring rally in Malaysia called ‘Bersih 2.0’. The Bersih 2.0 rally is a democracy walk held on July 9 2011 organised by Coalition for Clean and Fair Elections. Since the very first day this non-governmental organisation had been formed, the Malaysian government was against it. Before the day of the rally Bersih 2.0, the organisation had created a WebsiteFacebook page and also a Twitter account to raise awareness and also recruit more supporters for the rally.


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The Bersih 2.0 rally is a very good example because before this, the first Bersih rally which was held on November 10 2007 did not have as much supporters as Bersih 2.0 (Rassti n.d.). In fact, Bersih 2.0 had given more impact to the citizens in Malaysia due to the power of dialogic media, the internet. The news of purpose and preparation of the rally had reached everyone within and around the world. People had shared their opinions and show their support and also their disagreement through the internet using Facebook, Twitter, blogs and many more. How can this happen when the rally is opposed by the government itself? This is because the gatekeepers in the internet is almost invisible. The government could not do anything to stop people from posting anything on the internet. But as for the dialogic media such as the national newspapers in Malaysia like The Star, Utusan and many more, have many gatekeepers and therefore news that are published there are usually pro-government. During the first Bersih rally, they failed to recruit as much supporters as Bersih 2.0 is because due to the lack of dialogic media in those days. But with the technology convergence we have today, it is definitely not a problem for such news to be spread virally around the wold.


In conclusion, I think that the world today is changing more towards the world of dialogic media. In my opinion, I think that it is a good thing as everyone can access information easily and have their own choice to weigh on what is right and what is wrong instead of just following one’s voice towards a certain point of decision. Technological convergence has definitely helped the world to be a better place.


8 Responses to “Monologic Media vs. Dialogic Media”


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